Using behavioural science insights to improve population health and wellbeing
Please note that the first few minutes of Prof Hardeman’s lecture have been cut from the recording due to technical difficulties.
Welcome to UEA’s Inaugural Lectures spring series 2023. Learn about cutting-edge research from UEA’s newest professors, covering topics affecting all areas of living today.
Using behavioural science insights to improve population health and wellbeing
Prof Wendy Hardeman – School of Health Sciences
A healthy lifestyle, such as regular physical activity and eating a healthy diet, can help us live longer in good physical and mental health. However, changing behaviour is challenging. There is a need to identify effective approaches to support change. In her lecture, Prof Wendy Hardeman will illustrate how behavioural science insights have increased our understanding of what works to support health-related behaviour change, how, for whom and when.